Items related to Monopoly Rules: How to Find Capture and Control the...
Monopoly Rules: How to Find Capture and Control the World's Most Lucrative Markets in Any Business - Softcover
Synopsis
In this concise, powerful book, business strategist Milind Lele shows you how to win and hold on to that crucial market segment that can make you rich.
Conventional wisdom attributes winning to having the best products at the lowest prices, a great brand, superior management and the lowest overhead. Dr Lele shows that anyone can achieve this by focusing on these monopoly rules:
What patch of open market space does this business own - or could it own?
Are there enough customers whose needs are not being met and are they willing to spend money to have those needs met?
How long will this space remain open and why?
What do you have to do to capture it and wall it off?
When will the party end and what do we do next?
In this world, where the mass market has disappeared, Monopoly Rules provides a new way to think, take action and stay ahead of the game.
"synopsis" may belong to another edition of this title.
Review
"Shows readers how to win and hold on to that crucial market segment that can make them rich." -- The Independent
this concise, powerful book ... provides a new way to think about
customer management and Lele shows that anyone can stay ahead of the game. -- CCF News
Book Description
Based on a five-year research programme spanning 30 industries and 100 companies worldwide
Demonstrates how to win following the examples of brands such as: Google, iPod, Starbucks, Kodak, Microsoft, Coca-Cola and CNN
Rules are applicable to virtually any business
This inspirational book demonstrates that monopolies can be great market opportunities for any business.
Director
Step-by-step guidelines for success in a world in which the mass market is in tatters. Dipak C. Jain, Dean of the Kellogg School of Management, USA
A truly outstanding book a simple-sounding concept that has enormous power. Robert Jenkins, former CEO of Sundstrand Corporation
Exactly how successful entrepreneurs minds work.
Alfred R. Berkeley, former president, The NASDAQ Stock Market
"About this title" may belong to another edition of this title.
- PublisherKogan Page
- Publication date2007
- ISBN 10 0749449659
- ISBN 13 9780749449650
- BindingPaperback
- LanguageEnglish
- Edition number1
- Number of pages224
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