Marketing in Context: Setting the Scene - Softcover

Hackley, Chris

 
9781349452026: Marketing in Context: Setting the Scene
Softcover
ISBN 10: 1349452025 ISBN 13: 9781349452026
Publisher: Palgrave Macmillan, 2013

This specific ISBN edition is currently not available.

Synopsis

1. Setting the Marketing Scene 2. Marketing as Communication 3. Marketing ideology and mass media 4. Ideologies of space 5. Marketing Ideology and Social Policy 6. Consumer Agency and Brand Culture 7. Managing Marketing - in Context

"synopsis" may belong to another edition of this title.

Publisher
Palgrave Macmillan
Publication date
2013
Language
English
ISBN 10 
1349452025
ISBN 13 
9781349452026
Binding
Paperback
Number of pages
240

Other Popular Editions of the Same Title

9781137297105: Marketing in Context: Setting the Scene

Featured Edition

ISBN 10:  1137297107 ISBN 13:  9781137297105
Publisher: Palgrave Macmillan, 2013
Hardcover