Service is Front Stage: Positioning Services for Value Advantage - Softcover

Teboul, J.

 
9781349282487: Service is Front Stage: Positioning Services for Value Advantage

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Synopsis

Toward a New Definition of Services Services: The Front-Stage Experience The Service Triangle The Service-Intensity Matrix Finding and Keeping the Fit The Three Movements of Quality Balancing Supply and Demand From Industrial to Professional Services Managing the Change Process Conclusion

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