Service is Front Stage: Positioning Services for Value Advantage (INSEAD Business Press) - Softcover

Teboul, J.

 
9781349282494: Service is Front Stage: Positioning Services for Value Advantage (INSEAD Business Press)
Softcover
ISBN 10: 1349282499 ISBN 13: 9781349282494
Publisher: Palgrave Macmillan, 2016

Synopsis

This book contains a simple but powerful definition of services based upon a separation between back-stage and front-stage activities. Services deal with front interactions, production and manufacturing with back-stage operations. Teboul uses this distinction to systematically explore the important issues of the field.

"synopsis" may belong to another edition of this title.

About the Author

JAMES TEBOUL is a professor at INSEAD, France in the field of Operations and Service Management. His main areas of research are supply chain management, quality management and management of services. Teboul has been the Director of the INSEAD International Executive Programme and a consultant to industrial & service organizations. He is a member of the editorial board of the International Journal of Service Industry Management and a leading business author and expert.

"About this title" may belong to another edition of this title.

Publisher
Palgrave Macmillan
Publication date
2016
Language
English
ISBN 10 
1349282499
ISBN 13 
9781349282494
Binding
Paperback
Edition number
1
Number of pages
183

Other Popular Editions of the Same Title

9780230006607: Service is Front Stage: Positioning Services for Value Advantage (INSEAD Business Press)

Featured Edition

ISBN 10:  0230006604 ISBN 13:  9780230006607
Publisher: Palgrave Macmillan, 2006
Hardcover