Items related to Marketing Strategy: Text and Cases

Marketing Strategy: Text and Cases

Ferrell, O. C.; Hartline, Michael D.

 
9781337495127: Marketing Strategy: Text and Cases

Synopsis

Thoroughly revised and updated, MARKETING STRATEGY, 6e continues with one primary goal: to teach students to think and act like marketers. Packed with cutting-edge coverage, current examples, new cases, and photographs, the sixth edition delivers a practi

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