Items related to Exploring Marketing Research (Text Only)
Synopsis
EXPLORING MARKETING RESEARCH, 11E, provides a thorough guide to the design, execution, analysis, and reporting of marketing research to support effective business decisions. The text prepares students to approach marketing research from a management perspective rather than as hands-on practitioners, providing valuable business context while introducing both traditional research methods, such as designing questionnaires, and the latest technological advances, including current data collection devices, data analysis tools, practical approaches to data analytics, and the impact of social media and artifactual online data. In addition to updates based on recent trends and technology, the new 11th Edition features an increased emphasis on ethical and international issues, reflecting their growing importance in modern marketing research.
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Exploring Marketing Research T
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Exploring Marketing Research T
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Exploring Marketing Research (Text Only)
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Exploring Marketing Research (Text Only) [] Babin, Barry J.
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Exploring Marketing Research (Text Only)
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Exploring Marketing Research (Text Only)
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hardcover. Condition: Good. 11th. Ships in a BOX from Central Missouri! May not include working access code. Will not include dust jacket. Has used sticker(s) and some writing or highlighting. UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes). Seller Inventory # 001767646U
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EXPLORING MARKETING RESEARCH-TEXT
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EXPLORING MARKETING RESEARCH-TEXT
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