Items related to The Strategy and Tactics of Pricing: New International...

The Strategy and Tactics of Pricing: New International Edition - Softcover

Nagle, Thomas T.

 
9781292023236: The Strategy and Tactics of Pricing: New International Edition

Synopsis

For undergraduate introduction to Market Pricing courses.

A comprehensive and practical, step-by-step guide to pricing analysis and strategy development.

The Strategy and Tactics of Pricing
shows readers how to manage markets strategically—rather than simply calculate pricing based on product and profit—in order to improve their competitiveness and the profitability of their offers.

The fifth edition contains a new chapter on price implementation and several updated examples on pricing challenges in today’s markets. 
 

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