Questionnaire Design: How to Plan, Structure, and Write Survey Material for Effective Market Research, Volume 1 - Softcover

Brace, Ian

9781286703434: Questionnaire Design: How to Plan, Structure, and Write Survey Material for Effective Market Research, Volume 1

Softcover

ISBN 10: 1286703433 ISBN 13: 9781286703434

Publisher: Nabu Press, 2012

This specific ISBN edition is currently not available.

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The below data was compiled from various identification fields in the bibliographic record of this title. This data is provided as an additional tool in helping to ensure edition identification:

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Questionnaire Design: How To Plan, Structure, And Write Survey Material For Effective Market Research, Volume 1; Market Research In Practice Series; Questionnaire Design: How To Plan, Structure, And Write Survey Material For Effective Market Research; Ian Brace

illustrated

Ian Brace

Kogan Page, 1904

Business & Economics; Marketing; General; Business & Economics / General; Business & Economics / Marketing / General; Business & Economics / Marketing / Research; CD-ROMs; Market surveys; Market surveys - Methodology; Market surveys/ Methodology; Marketing research; Questionnaires; Questionnaires - Methodology; Questionnaires/ Methodology; Social Science / Methodology

"synopsis" may belong to another edition of this title.

Review

"Effectively illustrates the importance of the questionnaire as a decision-making tool... Questionnaire Design will be a useful reference for those in the market research industry and a comprehensive introduction for those interested in mastering the intricacies of questionnaire development. This highly informative volume would also serve as a valuable companion for advanced undergraduate and graduate students alike." (Choice Magazine (Review of 3rd edition)) --(Choice Magazine (Review of 3rd edition))

"A book that would sit very comfortably on the bookshelf of any marketing undergraduate... ideal for any serious market researcher who needs a quick reference book." (Media Week (Review of 3rd edition)) --(Media Week (Review of 3rd edition))

Book Description

Provides a toolkit to structure, compose and design questionnaires for business application

Addresses the rising challenge of mobile devices such as acquiring more data in less time and decreasing attention spans, plus the new ways to measure and collect data

Examines the various software options available and how to select for different research purposes

New to this edition: advances in data privacy, how to increase engagement at planning stages, and optimizing new design and measurement tools for mobile devices

"About this title" may belong to another edition of this title.