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Questionnaire Design: How to Plan, Structure and Write Survey Material for Effective Market Research (Market Research in Practice) - Softcover
Synopsis
Questionnaires are vital for the market researcher: they draw accurate information from respondents; give structure to interviews; provide a standard form on which facts, comments and attitudes can be recorded; and facilitate data processing.
Questionnaire Design explains the role of questionnaires in market research, and looks at different types of questionnaire and when and how they should be used. It explains how to plan, structure and compose the right questionnaire for the research you are running. Contents include:
objectives in writing questionnaires
differences between data collection media
planning your questionnaire
writing the questions
types of question
using prompt material
layout
piloting
ethical issues
social desirability bias and how to avoid it
issues in multi-national surveys
Part of the new Market Research in Practice series, published in association with The Market Research Society (MRS), Questionnaire Design is an invaluable guide for anyone studying or practising market research. Packed with expert advice, it also includes examples of the most common errors and how to avoid them.
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Review
"A useful reference for those in the market research industry...an introduction for those interested in the intricacies of questionnaire development." -- —S.D. Clark, St. John’s University (NY), Choice Magazine, February 2005
"Provides students and practitioners of market research with general rules and principles to be used in creating a questionnaire." -- —Journal of Economic Literature, March 2005
Book Description
Best-selling, widely adopted guidebook for students and practitioners
Suitable for use in many industries and disciplines
Fully updated to include information on online questionnaires and all associated issues
Includes free sample questionnaires available online
A useful reference for those in the market research industryHighly informative.
Choice Magazine
Ideal for any serious market researcher Media week
"About this title" may belong to another edition of this title.
- PublisherKogan Page
- Publication date2004
- ISBN 10 074944181X
- ISBN 13 9780749441814
- BindingPaperback
- LanguageEnglish
- Edition number1
- Number of pages288
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Questionnaire Design: How to Plan, Structure and Write Survey Material for Effective Market Research (Market Research in Practice)
Published by
Kogan Page Business Books, 2004
ISBN 10: 074944181X
ISBN 13: 9780749441814
Used
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Questionnaire Design: How to Plan, Structure and Write Survey Material for Effective Market Research (Market Research in Practice)
Published by
Kogan Page Business Books, 2004
ISBN 10: 074944181X
ISBN 13: 9780749441814
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Questionnaire Design: How to Plan, Structure and Write Survey Material for Effective Market Research (Market Research in Practice Series)
Published by
Kogan Page Business Books, 2004
ISBN 10: 074944181X
ISBN 13: 9780749441814
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Questionnaire Design : How to Plan, Structure and Write Survey Material for Effective Market Research
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