Loose Leaf for Digital Marketing: 2024 Release

Sachdev, Raj

ISBN 10: 1266200304 ISBN 13: 9781266200304

Publisher: McGraw Hill, 2024

Synopsis

Digital Marketing is targeted primarily at undergraduate courses in Digital Marketing. It may also be used in certificate and graduate programs. It is grounded in marketing theory and concepts and adopts a strategic and analytical approach with global examples. The material can be used in any teaching format: in-class, online, and hybrid. Not only does it reference some of the latest digital marketing tools, it also emphasizes current marketing 
trends and shows how these may be applied.

About this title

About the Author

Dr. Raj Sachdev, MSc (Oxford), MBA, LLM, LLM (IP), DBA, PhD, PCM (Digital Marketing), CIPP/US, is an Associate Professor of Marketing at the University System of New Hampshire (Plymouth State), an Assistant Facilitator (Cornell Law), an interdisciplinary scholar-practitioner, a chief digital marketing consultant, a speaker, and a licensed lawyer (California and England & Wales). Having more than 29 years of industry and academic experience, he has served in many capacities including in a number of marketing and managerial roles. He holds two doctorates as well as various other degrees from different institutions in the areas of marketing, business, technology, and/or law. A graduate of Oxford University, he also is a Professional Certified Marketer (PCM) in Digital Marketing from the American Marketing Association (AMA); and is or previously has been certified in Google Analytics, Google Ads, digital marketing (Google, HubSpot), social media (Hootsuite and HubSpot), email marketing (Mailchimp), cybersecurity (GCHQ degree), and privacy (CIPP/US and privacy engineering certified from DP). He holds membership in a number of organizations and thoroughly values continuous learning.

Over the past 23+ years, Dr. Sachdev has had the opportunity to teach/facilitate 65+ courses (across all modalities) at different institutions, including at the University System of New Hampshire, Oxford University, Stanford CSP, and Cornell University, among others. He has created a number of new programs and courses at the undergraduate, graduate, and professional levels, and his numerous students have benefitted from his inclusion of practical projects, certifications, real-client work, and a number of other pedagogical methodologies in his courses. He founded and created the inaugural Digital Marketing Competition at AMA’s International Collegiate Conference in 2025 sponsored by McGraw Hill. Having been awarded for his teaching excellence, he has mentored students to rank second internationally in AMA’s Marketing Strategy ICC competition, win first place nationally in a national marketing-simulation vendor competition, and has been a founding and/or faculty advisor to AMA Collegiate Chapters. 

Edition details

• Publisher: McGraw Hill
• Publication date: 2024
• Language: English
• ISBN 10: 1266200304
• ISBN 13: 9781266200304
• Binding: Loose Leaf
• Number of pages: 480