Business Communication: Developing Leaders for a Networked World - Hardcover

Cardon, Peter

Hardcover

ISBN 10: 1260088340 ISBN 13: 9781260088342

Publisher: McGraw-Hill Education, 2020

Synopsis

Students preparing to succeed in today’s workplace require solid training in communication s and principles, as well as experience in realistic professional applications.

Peter Cardon brings substantial and concrete business-world experience to bear in the text’s principles, examples, and activities and ensure that the theories, concepts, and s most relevant are fully represented and engaged. The result is a program that speaks student’s language and helps them understand and apply business communication s in their personal and professional lives.

Since professional success depends on managing and working within professional relations, unique to the market, the first chapter of this text is focused on establishing credibility. Principles of relation-building such as personal credibility, emotional intelligence and listening are then woven throughout the text. 

The case-based approach helps students learn how communication can build rich and productive relations between professionals. Each chapter opens with a short business case and integrates examples from the case throughout the chapter and into the model documents, engaging students in the story behind each business message. 

Edition details

• Publisher: McGraw-Hill Education
• Publication date: 2020
• Language: English
• ISBN 10: 1260088340
• ISBN 13: 9781260088342
• Binding: Hardcover
• Edition number: 4