The Economics of Advertising (Routledge Library Editions: Advertising) - Softcover

Taylor, Frederic

 
9781138997837: The Economics of Advertising (Routledge Library Editions: Advertising)

Synopsis

What is the economic justification of advertising? Is it a vital energizing force in industry, or does it represent a serious waste of money and effort? The great increase in the volume of publicity in modern times is causing people to wonder what its final outcome will be, and whether it is a development to be welcomed or regarded with suspicion.

First published in 1934.

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About the Author

Frederic Taylor

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Other Popular Editions of the Same Title

9780415818032: The Economics of Advertising: 12 (Routledge Library Editions: Advertising)

Featured Edition

ISBN 10:  0415818036 ISBN 13:  9780415818032
Publisher: Routledge, 2013
Hardcover