The Advertising Agency (RLE Marketing): Procedure and Practice (Routledge Library Editions: Marketing) - Softcover
Book 7 of 28: Routledge Library Editions: Marketing
Synopsis
This book discusses the challenges of running an advertising agency in the early part of the twentieth century and examines the organization and operation of such agencies in great detail. One of the earliest "manuals" on planning and operating an advertising agency, this book was also one of the first to illustrate the vital part that advertising plays in the successful business, using six American advertising agencies as its sources.
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About the Author
Floyd Y. Keeler, Albert E. Haase
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Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This book discusses the challenges of running an advertising agency in the early part of the twentieth century and examines the organization and operation of such agencies in great detail. One of the earliest 'manuals' on planning and operating an advertising agency, this book was also one of the first to illustrate the vital part that advertising plays in the successful business, using six American advertising agencies as its sources. 320 pp. Englisch. Seller Inventory # 9781138997653
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The Advertising Agency: Procedure and Practice
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Taylor & Francis Ltd, 2015
ISBN 10: 113899765X
ISBN 13: 9781138997653
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