Use the Internet and cutting-edge strategies to make your program more competitive!To remain competitive in an increasingly global economy, universities must develop effective strategies for teaching international business. A successful program can attract not only the best-qualified local students, but also top-notch students from other countries, enriching the formal curriculum with cultural diversity and building valuable multinational bonds among students. Teaching and Program Variations in International Business is an informative guide to successful strategies for teaching international business. It draws on the practical experience of several highly respected international business programs, as well as research into students’perceptions of their university experiences.This book covers many aspects of designing an international business curriculum, from the most effective ways to organize international fieldwork to the differences between foreign and domestic students’expectations of the university. In addition, it offers solid information on encouraging cross-cultural awareness and cooperation. Teaching and Program Variations in International Business is an invaluable guide to many areas of teaching international business and will give you a working knowledge of:
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Erdener Kaynak (Author) , John R Schermerhorn, Jr (Author)
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