Items related to The Rise and Fall of Mass Marketing (RLE Marketing)...

The Rise and Fall of Mass Marketing (RLE Marketing) (Routledge Library Editions: Marketing) - Softcover

Book 12 of 28: Routledge Library Editions: Marketing
 
9781138989856: The Rise and Fall of Mass Marketing (RLE Marketing) (Routledge Library Editions: Marketing)
Softcover
ISBN 10: 1138989851 ISBN 13: 9781138989856
Publisher: Routledge, 2015

Synopsis

This book provides new insights into the changes in interpretation of marketing and the evolution of marketing strategies during the twentieth century. The focus is on the development of mass marketing in the United States and the way in which more flexible and adaptable forms of marketing have increasingly been taking over. This highly international volume draws contributors from the USA, Europe and Japan, and from a variety of academic disciplines, including marketing, economics and business history. Chapters provide detailed analysis of the marketing of a range of products including cars, washing machines, food retailing, Scotch whisky, computers, financial services and wheat.

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About the Author

Multivolume collection by leading authors in the field

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Publisher
Routledge
Publication date
2015
Language
English
ISBN 10 
1138989851
ISBN 13 
9781138989856
Binding
Paperback
Edition number
1
Number of pages
256
Editor
Tedlow Richard