The Marketing Environment (RLE Marketing) (Routledge Library Editions: Marketing) - Softcover

Book 18 of 28: Routledge Library Editions: Marketing

Dawson, John A.

 
9781138989566: The Marketing Environment (RLE Marketing) (Routledge Library Editions: Marketing)

Synopsis

This comprehensive work, covering a wide spectrum of the marketing environment, provides a fundamental basis to marketing geography for those concerned with market research, comparative and international marketing, and the study of economic geography. The book focusses on the spatial patterns and processes in marketing, and the development conflicts occur in the marketing system, and how evolution and change in marketing systems is realised through the resolution of these conflicts. The major sectors and institutions in the marketing system are described and a detailed study is made of the ways they change and interact.

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Other Popular Editions of the Same Title

9781138792340: The Marketing Environment (RLE Marketing): Volume 15 (Routledge Library Editions: Marketing)

Featured Edition

ISBN 10:  1138792349 ISBN 13:  9781138792340
Publisher: Routledge, 2014
Hardcover