Marketing in Perspective (RLE Marketing) (Routledge Library Editions: Marketing) - Softcover

Book 22 of 28: Routledge Library Editions: Marketing

Majaro, Simon

 
9781138980471: Marketing in Perspective (RLE Marketing) (Routledge Library Editions: Marketing)
Softcover
ISBN 10: 1138980471 ISBN 13: 9781138980471
Publisher: Routledge, 2015

Synopsis

This book provides a stimulating perspective on a wide range of important topics and major challenges which confronted marketing management in the 1980s and are still of relevance today. The author applies a critical knowledge of modern theory and practice to pinpoint the crucial importance of three interrelated ingredients – productivity, integration and creativity, for success in an increasingly demanding and cost-effective environment. Each chapter reviews marketing concepts, theories and methods – both recent and well-established and each chapter can be read on its own in response to a specific problem. As well as an extensive bibliography, the volume contains useful case-studies.

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About the Author

Multivolume collection by leading authors in the field

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Publisher
Routledge
Publication date
2015
Language
English
ISBN 10 
1138980471
ISBN 13 
9781138980471
Binding
Paperback
Edition number
1
Number of pages
252

Other Popular Editions of the Same Title

9781138787636: Marketing in Perspective (RLE Marketing): Volume 21 (Routledge Library Editions: Marketing)

Featured Edition

ISBN 10:  1138787639 ISBN 13:  9781138787636
Publisher: Routledge, 2014
Hardcover