Items related to Marketing for Health and Wellness Programs

Marketing for Health and Wellness Programs - Softcover

Busbin, James; Self, Donald

 
9781138980440: Marketing for Health and Wellness Programs
Softcover
ISBN 10: 1138980447 ISBN 13: 9781138980440
Publisher: Routledge, 2017

Synopsis

Learn useful strategies for marketing health and wellness programs. This important new book presents a cross-section of current research and commentary on wellness and prevention issues. The 17 authors--representing 11 different institutions--are some of the most active health care consultants in the academic community. They discuss studies for hospital based programs, workplace programs, and governmental and educational institutions.Important marketing concepts are used to segment the work into several sections. Included are chapters which help to define the actual product lines which should be grouped into wellness and prevention programs, studies that define several important market segments, and chapters on channels of distribution. This timely volume concludes with an analysis of current research efforts and directions for future research.Marketing for Health and Wellness Programs is essential reading for hospital administrators, faculty physicians at teaching hospitals, public health professors, government health service administration employees, corporate managers and personnel administrators, insurance industry managers, independent health and wellness consultants, and staff members of health trade publications.

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About the Author

Busbin, James; Self, Donald

"About this title" may belong to another edition of this title.

Publisher
Routledge
Publication date
2017
Language
English
ISBN 10 
1138980447
ISBN 13 
9781138980440
Binding
Paperback
Edition number
1
Number of pages
268