New infotainment Technologies in the Home: Demand-side Perspectives (Routledge Communication Series) - Softcover

Softcover

ISBN 10: 113897708X ISBN 13: 9781138977082

Publisher: Routledge, 2016

Synopsis

As the "information superhighway" moves into the home through interactive media, enhanced telecom services, and hybrid appliances, interest continually grows in how consumers adopt and use Information Technology (IT), the strategies IT marketers use to reach consumers, and the public policies that help and protect consumers. USE COPY FROM THIS POINT ON FOR GENERAL CATALOGS... This book presents a unique collection of papers dealing with the demand side issues of new information technologies in the home. The contributors are from business, academia, and the public policy sector and represent many disciplines including communication, marketing, economics, psychology, engineering, and information systems.

This book provides one of the best introductions to complex issues such as:
* business forces that will shape "Home IT" of the future;
* industry structure of the future "Infotainment" mega-business;
* factors affecting consumer adoption and use of IT;
* international differences in the management of the IT sector; and
* public policies that will shape the deployment and use of IT.

About this title

About the Author

Ruby Roy Dholakia, Norbert Mundorf, Nikhilesh Dholakia

From the Back Cover

As the "information superhighway" moves into the home through interactive media, enhanced telecom services, and hybrid appliances, interest continually grows in how consumers adopt and use Information Technology (IT), the strategies IT marketers use to reach consumers, and the public policies that help and protect consumers. This book presents a unique collection of papers dealing with the demand side issues of new information technologies in the home. The contributors are from business, academia, and the public policy sector and represent many disciplines including communication, marketing, economics, psychology, engineering, and information systems.

Edition details

• Publisher: Routledge
• Publication date: 2016
• Language: English
• ISBN 10: 113897708X
• ISBN 13: 9781138977082
• Binding: Paperback
• Edition number: 1
• Number of pages: 300
• Editor: Dholakia Ruby Roy, Mundorf Norbert, Dholakia Nikhilesh