Internal Marketing: Your Company's Next Stage of Growth - Softcover

Book 2 of 21: Haworth Marketing Resources

Cahill, Dennis J; Winston, William

 
9781138972988: Internal Marketing: Your Company's Next Stage of Growth
Softcover
ISBN 10: 1138972983 ISBN 13: 9781138972988
Publisher: Routledge, 2016

Synopsis

In today's business world, competence is no longer enough in an employee;competent employees are merely a starting point. Internal Marketing: Your Company's Next Stage of Growth details how you can improve employee effectiveness and therefore business by marketing your firm to employees so they can more effectively serve outside customers and consumers. Employees need to be knowledgeable about their firm and confident in it and its products and services in order to perform their duties in an optimal manner. From this book, you will gain a thorough knowledge and understanding of the concept of internal marketing, how it can be implemented, and the benefits that will result.

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About the Author

William Winston

"About this title" may belong to another edition of this title.

Publisher
Routledge
Publication date
2016
Language
English
ISBN 10 
1138972983
ISBN 13 
9781138972988
Binding
Paperback
Edition number
1
Number of pages
176

Other Popular Editions of the Same Title

9780789060051: Internal Marketing: Your Company's Next Stage of Growth (Haworth Marketing Resources)

Featured Edition

ISBN 10:  0789060051 ISBN 13:  9780789060051
Publisher: Routledge, 1996
Hardcover