Adding Value (RLE Marketing): Brands and Marketing in Food and Drink (Routledge Library Editions: Marketing) - Softcover
Book 8 of 28: Routledge Library Editions: Marketing
Synopsis
An international group of scholars, drawn from the United States, Europe and Australia and from a number of academic disciplines, explores the history of marketing in the food and drink industries, focusing on the meaning of brands, the ways in which they add value and the surrounding business strategies.
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