Consumers in Context: The BPM Research Program (Routledge Revivals) - Hardcover

Foxall, Gordon

 
9781138962897: Consumers in Context: The BPM Research Program (Routledge Revivals)
Hardcover
ISBN 10: 1138962899 ISBN 13: 9781138962897
Publisher: Routledge, 2015

Synopsis

This book, first published in 1996, presents a collection of papers by Gordon Foxall charting the development of the Behavioural Perspective Model (BPM) which he devised in the early 1980s and subsequently developed.

The model offers a unique and original behaviour-based theory of consumer choice. In seeking to answer the question ‘where does consumer choice take place?’ by drawing upon behavioural psychology, Foxall presents an exciting challenge to previous theories whose emphasis has been on the internal working of the consumer’s mind in reaching rational decisions and choices.

Bringing alive the important subject of economic consumption, this seminal volume will be of great interest to students and researchers in consumer research.

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About the Author

Gordon Foxall

"About this title" may belong to another edition of this title.

Publisher
Routledge
Publication date
2015
Language
English
ISBN 10 
1138962899
ISBN 13 
9781138962897
Binding
Hardcover
Edition number
1
Number of pages
552

Other Popular Editions of the Same Title

9781138962958: Consumers in Context: The BPM Research Program (Routledge Revivals)

Featured Edition

ISBN 10:  1138962953 ISBN 13:  9781138962958
Publisher: Routledge, 2017
Softcover