Corporate Reputation and Competitiveness - Softcover

Chun, Rosa

Softcover

ISBN 10: 1138861162 ISBN 13: 9781138861169

Publisher: Routledge, 2015

Synopsis

This unique book written by four world leaders in reputation research, presents the latest cutting-edge thinking on organizational improvement. It covers media management, crisis management, the use of logos and other aspects of corporate identity, and argues the case for reputation management as a way of overseeing long-term organizational strategy.

It presents a new approach to managing reputation, one that relies on surveying customers and employees on their view of the corporate character and in harmonizing the values of both. This approach has been trialled in a number of organizations and here the authors demonstrate how improving reputation, merely by learning more about what a company is already doing, is worth some five per cent sales growth.

The book is a vital, up to date resource for specialists in corporate communication, public relations, marketing, HRM, and business strategy as well as for all senior management. Highly illustrated with over eighty diagrams and tables, it includes up to the minute illustrative case studies and interviews with leading authorities in the field.

About this title

About the Author

itute. Rosa Chun is Fellow in Reputation Management at Manchester Business School. Rui Vinhas da Silva is Lecturer in Marketing at Manchester Business School. Stuart Roper is Senior Lecturer in Marketing at Manchester Metropolitan University.

Edition details

• Publisher: Routledge
• Publication date: 2015
• Language: English
• ISBN 10: 1138861162
• ISBN 13: 9781138861169
• Binding: Paperback
• Edition number: 1
• Number of pages: 288