Media Economics: Theory and Practice (Routledge Communication Series) - Hardcover

Hardcover

ISBN 10: 1138834254 ISBN 13: 9781138834255

Publisher: Routledge, 2015

Synopsis

Media Economics: Theory and Practice focuses on the basic principles of economics in the business sector and applies them to contemporary media industries. This text examines the process of media economics decision making through an exploration of key topics, such as industrial restructuring, regulatory constraints upon media operations, and changing economic value, providing key insights into media business activities. With the structure and value of media industries changing rapidly and sometimes dramatically, this text moves beyond a basic documentation of historical patterns to help readers understand the mechanics of change, offering insight into the processes reproducing contemporary trends in media economics. Thoroughly updated in this third edition, Media Economics focuses on the primary concerns of media economics, the techniques of economic and business analysis, and the overall characteristics of the media environment; and explores contemporary business practices within specific media industries, including newspaper, magazine, television, cable, movie, radio advertising, music, and online industries. New for this edition are chapters on the advertising, book publishing, and magazine publishing industries. Chapters contributed by expert scholars and researchers provide substantial discussions of the crucial topics and issues in the media industry sectors, and emphasize both domestic and international businesses. Offering a thorough examination of the economic factors and forces concerning the media industries, Media Economics is appropriate for use as a course text for advanced media management and economics students. It also serves as an indispensable reference for scholars and researchers in media business arenas.

About this title

About the Author

Alison Alexander, James Owers, Rod Carveth, C. Ann Hollifield, Albert N. Greco

Edition details

• Publisher: Routledge
• Publication date: 2015
• Language: English
• ISBN 10: 1138834254
• ISBN 13: 9781138834255
• Binding: Hardcover
• Edition number: 3
• Number of pages: 312
• Editor: Alexander Alison, Owers James, Carveth Rodney A., Hollifield C. Ann, Greco Albert N.