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Consumer Profiles (RLE Consumer Behaviour): An introduction to psychographics (Routledge Library Editions: Consumer Behaviour) - Hardcover
Synopsis
Psychographics have been developed in the field of market research as a way to relate consumer behaviour to market choice. This book, originally published in 1992, introduces the essential elements of psychographics. It shows how researchers go about defining consumer profiles and designing successful research programmes. It looks at the way they are applied in various consumer groups and uses case study material to focus on some specific products from cameras to pet food.
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- PublisherRoutledge
- Publication date2014
- ISBN 10 1138832456
- ISBN 13 9781138832459
- BindingHardcover
- Edition number1
- Number of pages194
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