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Consumer Behaviour (RLE Consumer Behaviour): A Practical Guide (Routledge Library Editions: Consumer Behaviour) - Softcover

Book 1 of 6: Routledge Library Editions: Consumer Behaviour

Foxall, Gordon

 
9781138832398: Consumer Behaviour (RLE Consumer Behaviour): A Practical Guide (Routledge Library Editions: Consumer Behaviour)
Softcover
ISBN 10: 1138832391 ISBN 13: 9781138832398
Publisher: Routledge, 2016

Synopsis

This book is concerned with the application of the behvioural sciences, notably social psychology and sociology, to the study of consumer behaviour. The emphsisi throughout is on making these sciences practical for the markeitng manager by focusing on thos aspects of consumer behaviour which provie useful for managerial decision-making. The introduction defines the scope of the book in these terms and outlines a model fo the consumer buying process. The book conlcudes with detailed models of consumer choice.

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About the Author

Foxall, Gordon R.

"About this title" may belong to another edition of this title.

Publisher
Routledge
Publication date
2016
Language
English
ISBN 10 
1138832391
ISBN 13 
9781138832398
Binding
Paperback
Edition number
1
Number of pages
210