Consumer Behaviour (RLE Consumer Behaviour): A Practical Guide (Routledge Library Editions: Consumer Behaviour) - Hardcover

Book 1 of 6: Routledge Library Editions: Consumer Behaviour

Foxall, Gordon R.

 
9781138832367: Consumer Behaviour (RLE Consumer Behaviour): A Practical Guide (Routledge Library Editions: Consumer Behaviour)
Hardcover
ISBN 10: 1138832367 ISBN 13: 9781138832367
Publisher: Routledge, 2014

Synopsis

This book is concerned with the application of the behavioural sciences, notably social psychology and sociology, to the study of consumer behaviour. The emphasis throughout is on making these sciences practical for the marketing manager by focusing on those aspects of consumer behaviour which prove useful for managerial decision-making. The introduction defines the scope of the book in these terms and outlines a model for the consumer buying process. The book conlcudes with detailed models of consumer choice.

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About the Author

Foxall, Gordon R.

"About this title" may belong to another edition of this title.

Publisher
Routledge
Publication date
2014
Language
English
ISBN 10 
1138832367
ISBN 13 
9781138832367
Binding
Hardcover
Edition number
1
Number of pages
206

Other Popular Editions of the Same Title

9781138832398: Consumer Behaviour (RLE Consumer Behaviour): A Practical Guide (Routledge Library Editions: Consumer Behaviour)

Featured Edition

ISBN 10:  1138832391 ISBN 13:  9781138832398
Publisher: Routledge, 2016
Softcover