The Advertising Agency (RLE Marketing): Procedure and Practice: Volume 1 (Routledge Library Editions: Marketing) - Hardcover

Book 7 of 28: Routledge Library Editions: Marketing

Keeler, Floyd Y.; Haase, Albert E.

 
9781138794382: The Advertising Agency (RLE Marketing): Procedure and Practice: Volume 1 (Routledge Library Editions: Marketing)
Hardcover
ISBN 10: 1138794384 ISBN 13: 9781138794382
Publisher: Routledge, 2014

Synopsis

This book discusses the challenges of running an advertising agency in the early part of the twentieth century and examines the organization and operation of such agencies in great detail. One of the earliest "manuals" on planning and operating an advertising agency, this book was also one of the first to illustrate the vital part that advertising plays in the successful business, using six American advertising agencies as its sources.

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About the Author

Floyd Y. Keeler, Albert E. Haase

"About this title" may belong to another edition of this title.

Publisher
Routledge
Publication date
2014
Language
English
ISBN 10 
1138794384
ISBN 13 
9781138794382
Binding
Hardcover
Edition number
1
Number of pages
318

Other Popular Editions of the Same Title

9781138997653: The Advertising Agency (RLE Marketing): Procedure and Practice (Routledge Library Editions: Marketing)

Featured Edition

ISBN 10:  113899765X ISBN 13:  9781138997653
Publisher: Routledge, 2015
Softcover