Competition and Marketing Strategies in the Pharmaceutical Industry (RLE Marketing): 22 (Routledge Library Editions: Marketing) - Hardcover

Book 16 of 28: Routledge Library Editions: Marketing

St P Slatter, Stuart

 
9781138793521: Competition and Marketing Strategies in the Pharmaceutical Industry (RLE Marketing): 22 (Routledge Library Editions: Marketing)
Hardcover
ISBN 10: 1138793523 ISBN 13: 9781138793521
Publisher: Routledge, 2014

Synopsis

This book examines the nature and extent of competition in the pharmaceutical industry and analyses the interaction between market structure and selected elements of the marketing mix. It provides valuable insights into the level of promotional expenditure required to achieve a significant market share for new products; the use of price, new products and promotional strategies to protect market share; the effects of patent expiration on price levels and the use of pricing strategy to achieve market share.

The book includes a brief comparative analysis of competition and marketing strategies in the US ethical pharmaceutical market.

"synopsis" may belong to another edition of this title.

Review

Every teacher of marketing should read this book "Quarterly Review of Marketing"

Very comprehensive and engaging "Morris Holbrook, Columbia University"

"About this title" may belong to another edition of this title.

Publisher
Routledge
Publication date
2014
Language
English
ISBN 10 
1138793523
ISBN 13 
9781138793521
Binding
Hardcover
Edition number
1
Number of pages
152

Other Popular Editions of the Same Title

9781138971363: Competition and Marketing Strategies in the Pharmaceutical Industry (RLE Marketing) (Routledge Library Editions: Marketing)

Featured Edition

ISBN 10:  1138971367 ISBN 13:  9781138971363
Publisher: Routledge, 2015
Softcover