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Managing Marketing Information (RLE Marketing): 17 (Routledge Library Editions: Marketing) - Hardcover
Book 28 of 28: Routledge Library Editions: Marketing
Synopsis
A good marketing information system is an essential ingredient of all successful marketing. This book provides a comprehensive introduction to this key subject. This book not only covers market research techniques but also shows how research techniques should fit into a broader market information system which is skilfully and intelligently designed to suit the particular corporate context.
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Multivolume collection by leading authors in the field
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Managing Marketing Information (RLE Marketing) (Routledge Library Editions: Marketing)
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MANAGING MARKETING INFO
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Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Multivolume collection by leading authors in the fieldA good marketing information system is an essential ingredient of all successful marketing. This book provides a comprehensive introduction to this key subject. This book not only cover. Seller Inventory # 595429680
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