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Competitive Marketing (RLE Marketing): A Strategic Approach: 16 (Routledge Library Editions: Marketing) - Hardcover
Synopsis
This volume is a text-book for students of marketing, providing a basic understanding of the concept and techniques of marketing. It shows how basic background information relating to the UK market may be integrated into business planning and how information from other sources should be incorporated and used.
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Review
‘Every teacher of marketing should read this book...’ Quarterly Review of Marketing
‘Very comprehensive and engaging’ Morris Holbrook, Columbia University
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- PublisherRoutledge
- Publication date2014
- ISBN 10 113879287X
- ISBN 13 9781138792876
- BindingHardcover
- Edition number1
- Number of pages766
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COMPETITIVE MARKETING (RLE MARKETING): A STRATEGIC APPROACH
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Gebunden. Condition: NEW. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. John O ShaughnessyThis volume is a text-book for students of marketing, providing a basic understanding of the concept and techniques of marketing. It shows how basic background information relating to the UK market may be integrated into business pl. Seller Inventory # 595429654
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Competitive Marketing: A Strategic Approach
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