Competitive Marketing (RLE Marketing): A Strategic Approach: 16 (Routledge Library Editions: Marketing) - Hardcover
Book 1 of 28: Routledge Library Editions: Marketing
Synopsis
This volume is a text-book for students of marketing, providing a basic understanding of the concept and techniques of marketing. It shows how basic background information relating to the UK market may be integrated into business planning and how information from other sources should be incorporated and used.
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About the Author
John O'Shaughnessy
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COMPETITIVE MARKETING (RLE MARKETING): A STRATEGIC APPROACH
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COMPETITIVE MARKETING 3/E
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Gebunden. Condition: New. John O ShaughnessyThis volume is a text-book for students of marketing, providing a basic understanding of the concept and techniques of marketing. It shows how basic background information relating to the UK market may be integrated into business pl. Seller Inventory # 595429654
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