Items related to Marketing in Developing Countries (RLE Marketing):...

Marketing in Developing Countries (RLE Marketing): Volume 20 (Routledge Library Editions: Marketing) - Hardcover

Book 21 of 28: Routledge Library Editions: Marketing
 
9781138792531: Marketing in Developing Countries (RLE Marketing): Volume 20 (Routledge Library Editions: Marketing)

Synopsis

The articles in this collection discuss the role of marketing in development, and include case studies from various developing countries. They consider state enterprises, marketing education, birth control and comparative marketing models.

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About the Author

Multivolume collection by leading authors in the field

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