Essentials of Consumer Behavior - Softcover

Stephens, Debra L.

 
9781138791732: Essentials of Consumer Behavior
Softcover
ISBN 10: 1138791733 ISBN 13: 9781138791732
Publisher: Routledge, 2016

Synopsis

Essentials of Consumer Behavior offers an alternative to traditional textbooks for graduate students. Shorter than competing books, but no less rigorous, it includes unique material on vulnerable consumers and ethics.

Balancing a strong academic foundation with a practical approach, Stephens emphasizes that consumer behavior does not simply equate to buyer behavior. She examines the thoughts, feelings, and behaviors that shape consumers’ attitudes and motivations in relation to brands, products, and marketing messages. Providing a concise guide to the discipline, the author covers key themes such as vulnerable consumers, new technologies, and collaborative consumption.

The book is supported by a rich companion website offering links to videos and podcasts, surveys, quizzes, further readings, and more. It will be a valuable text for any graduate student of consumer behavior or marketing, as well as any interested consumers.

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About the Author

Debra L. Stephens is Associate Professor of Marketing at the University of Portland, USA. She has published in leading journals, including the Journal of Consumer Research, the Journal of Public Policy and Marketing, and the Journal of Business Ethics.

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Publisher
Routledge
Publication date
2016
Language
English
ISBN 10 
1138791733
ISBN 13 
9781138791732
Binding
Paperback
Edition number
1
Number of pages
232

Other Popular Editions of the Same Title

9781138791725: Essentials of Consumer Behavior

Featured Edition

ISBN 10:  1138791725 ISBN 13:  9781138791725
Publisher: Routledge, 2016
Hardcover