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Industrial Marketing Research (RLE Marketing): Management and Technique (Routledge Library Editions: Marketing) - Hardcover
Book 10 of 28: Routledge Library Editions: Marketing
Synopsis
The book provides a comprehensive analysis of the techniques and mechanics of the research process, and the management implications of industrial marketing research. It reveals not only how to do marketing research, but also the full range of its profitable applications, and shows how to develop an internal department and how to buy industrial marketing research.
When originally published, this was the first book to be published in the UK or USA devoted solely to the important modern management tool of industrial marketing research.
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Industrial Marketing Research (RLE Marketing): Management and Technique (Routledge Library Editions: Marketing)
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Industrial Marketing Research (RLE Marketing): Management and Technique (Routledge Library Editions: Marketing)
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Industrial Marketing Research : Management and Technique
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INDUSTRIAL MARKETING RESEARCH
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Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Multivolume collection by leading authors in the fieldThe book provides a comprehensive analysis of the techniques and mechanics of the research process, and the management implications of industrial marketing research. It reveals not only how. Seller Inventory # 595429546
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Industrial Marketing Research : Management and Technique
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