Industrial Marketing Research (RLE Marketing): Management and Technique (Routledge Library Editions: Marketing) - Hardcover

Book 10 of 28: Routledge Library Editions: Marketing

Stacey, Nicholas; Wilson, Aubrey

 
9781138791633: Industrial Marketing Research (RLE Marketing): Management and Technique (Routledge Library Editions: Marketing)
Hardcover
ISBN 10: 1138791636 ISBN 13: 9781138791633
Publisher: Routledge, 2014

Synopsis

The book provides a comprehensive analysis of the techniques and mechanics of the research process, and the management implications of industrial marketing research. It reveals not only how to do marketing research, but also the full range of its profitable applications, and shows how to develop an internal department and how to buy industrial marketing research.

When originally published, this was the first book to be published in the UK or USA devoted solely to the important modern management tool of industrial marketing research.

"synopsis" may belong to another edition of this title.

About the Author

Multivolume collection by leading authors in the field

"About this title" may belong to another edition of this title.

Publisher
Routledge
Publication date
2014
Language
English
ISBN 10 
1138791636
ISBN 13 
9781138791633
Binding
Hardcover
Edition number
1
Number of pages
290

Other Popular Editions of the Same Title

9781138972650: Industrial Marketing Research (RLE Marketing): Management and Technique (Routledge Library Editions: Marketing)

Featured Edition

ISBN 10:  1138972657 ISBN 13:  9781138972650
Publisher: Routledge, 2015
Softcover