Industrial Advertising Copy (RLE Marketing): Volume 9 (Routledge Library Editions: Marketing) - Hardcover

Book 17 of 28: Routledge Library Editions: Marketing

Lockwood, R. Bigelow

 
9781138791060: Industrial Advertising Copy (RLE Marketing): Volume 9 (Routledge Library Editions: Marketing)
Hardcover
ISBN 10: 1138791067 ISBN 13: 9781138791060
Publisher: Routledge, 2014

Synopsis

This book provides a detailed explanation of the basic principles that underlie the writing of industrial advertising copy, written at a time of tremendous expansion in industrial advertising, in the early part of the twentieth century. This is a practical textbook of its time, covering facts which anyone writing advertising copy should know before attempting to reach industrial markets. It highlights key points in the planning and writing of industrial advertising copy, with the aim of simplifying the work of the copy-writer.

Although inevitably a product of the time in which it was published, this volume nonetheless contains many valuable tenets of advertising which remain a core part of modern advertising theory.

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About the Author

Multivolume collection by leading authors in the field

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Publisher
Routledge
Publication date
2014
Language
English
ISBN 10 
1138791067
ISBN 13 
9781138791060
Binding
Hardcover
Edition number
1
Number of pages
348

Other Popular Editions of the Same Title

9781138972636: Industrial Advertising Copy (RLE Marketing) (Routledge Library Editions: Marketing)

Featured Edition

ISBN 10:  1138972630 ISBN 13:  9781138972636
Publisher: Routledge, 2015
Softcover