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Marketing and Marketing Assessment (RLE Marketing): Volume 18 (Routledge Library Editions: Marketing) - Hardcover
Book 6 of 28: Routledge Library Editions: Marketing
Synopsis
This volume is a text-book for students of marketing, providing a basic understanding of the concept and techniques of marketing. It shows how basic background information relating to the UK market may be integrated into business planning and how information from other sources should be incorporated and used.
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Marketing and Marketing Assessment (RLE Marketing) (Routledge Library Editions: Marketing)
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