The Early Advertising Scene (RLE Marketing): 10 (Routledge Library Editions: Marketing) - Hardcover

Book 20 of 28: Routledge Library Editions: Marketing

Leachman, Harden B.

 
9781138787292: The Early Advertising Scene (RLE Marketing): 10 (Routledge Library Editions: Marketing)
Hardcover
ISBN 10: 1138787299 ISBN 13: 9781138787292
Publisher: Routledge, 2014

Synopsis

Few of us realize how many of our modern comforts we owe to advertising. This fascinating volume provides a history of early American advertising, in a pre-regulation age when all manner of schemes thrived in an advertising free-for-all. As well as examining advertising techniques at the turn of the twentieth century the book also discusses practices and conditions in the fields of advertising, newspaper and magazine publishing, manufacturing and merchandising.

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Publisher
Routledge
Publication date
2014
Language
English
ISBN 10 
1138787299
ISBN 13 
9781138787292
Binding
Hardcover
Edition number
1
Number of pages
256

Other Popular Editions of the Same Title

9781138989092: The Early Advertising Scene (RLE Marketing) (Routledge Library Editions: Marketing)

Featured Edition

ISBN 10:  1138989096 ISBN 13:  9781138989092
Publisher: Routledge, 2015
Softcover