Marketing High Technology Services (Routledge Revivals) - Hardcover

Sowter, Colin

Hardcover

ISBN 10: 1138725382 ISBN 13: 9781138725386

Publisher: Routledge, 2017

Synopsis

This title was first published in 2000: An examination of how marketing concepts and practices can be applied to generate profitable growth in the high-tech service sector. Part One looks at the implications of becoming market-led. Part Two explains how to use the various methods of communication to best effect. Finally Part Three examines the role of business development, including research, innovation and planning. Along the way, Dr Sowter provides detailed guidance on key issues such as identifying your unique selling proposition, setting optimal prices, dealing with competition and ensuring the maximum impact from your promotional literature, proposals and exhibition stands. He proceeds by asking questions, and the answers he supplies are practical and often based on personal experience. The text is supported throughout by illustrations, "real life" examples, checklists and model formats. Each chapter includes exercises and action plans to help readers put the author's ideas to work in their own organizations.

About this title

About the Author

Colin Sowter

Edition details

• Publisher: Routledge
• Publication date: 2017
• Language: English
• ISBN 10: 1138725382
• ISBN 13: 9781138725386
• Binding: Hardcover
• Edition number: 1
• Number of pages: 262