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The Internet and the Customer-Supplier Relationship (Routledge Revivals) - Hardcover

Ronchi, Stefano

 
9781138714366: The Internet and the Customer-Supplier Relationship (Routledge Revivals)
Hardcover
ISBN 10: 1138714364 ISBN 13: 9781138714366
Publisher: Routledge, 2017

Synopsis

This title was first published in 2003. An exhaustive and synthetic framework for the use of Internet tools in customer-supplier relationships is one aspect of e-business that is still missing from existing literature. This book analyses the main management implications related to the adoption of the Internet in the supply chain and unifies different research studies and contributions in order to build such a framework. It is based on wide empirical evidence including four in-depth case studies in both Europe and the US, a cross-industry survey of more than 160 US companies and website research describing emerging Internet initiatives in B2B relationships. By creating a concrete link between theory and practice it should appeal to academics and practitioners alike.

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About the Author

Stefano Ronchi

"About this title" may belong to another edition of this title.

Publisher
Routledge
Publication date
2017
Language
English
ISBN 10 
1138714364
ISBN 13 
9781138714366
Binding
Hardcover
Edition number
1
Number of pages
234