Items related to The Internet and the Customer-Supplier Relationship...

The Internet and the Customer-Supplier Relationship (Routledge Revivals) - Softcover

Ronchi, Stefano

 
9781138714342: The Internet and the Customer-Supplier Relationship (Routledge Revivals)
Softcover
ISBN 10: 1138714348 ISBN 13: 9781138714342
Publisher: Routledge, 2019

Synopsis

This title was first published in 2003. An exhaustive and synthetic framework for the use of Internet tools in customer-supplier relationships is one aspect of e-business that is still missing from existing literature. This book analyses the main management implications related to the adoption of the Internet in the supply chain and unifies different research studies and contributions in order to build such a framework. It is based on wide empirical evidence including four in-depth case studies in both Europe and the US, a cross-industry survey of more than 160 US companies and website research describing emerging Internet initiatives in B2B relationships. By creating a concrete link between theory and practice it should appeal to academics and practitioners alike.

"synopsis" may belong to another edition of this title.

About the Author

Stefano Ronchi

"About this title" may belong to another edition of this title.

Publisher
Routledge
Publication date
2019
Language
English
ISBN 10 
1138714348
ISBN 13 
9781138714342
Binding
Paperback
Edition number
1
Number of pages
234