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Synopsis
Originally published in 1968. Corporate planning is now an established part of management thinking. John Argenti had a large part to play in introducing the technique to British management. His book shows how the manager can apply corporate planning in his own company with a very clear idea of why he is introducing it, what to expect from it, how to start, and what to avoid. This title will be of interest to students of business studies and management.
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- PublisherRoutledge
- Publication date2019
- ISBN 10 1138564133
- ISBN 13 9781138564138
- BindingPaperback
- Edition number1
- Number of pages272
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