Creating Value: Successful Business Strategies: Successful Business Strategies - Hardcover

Mathur, Shiv Sahai; Mathur, Shiv; Kenyon, Alfred

 
9781138470040: Creating Value: Successful Business Strategies: Successful Business Strategies

Synopsis

'Creating Value through Business Strategy' is the new edition of 'Creating Value: Shaping Tomorrow's Business', winner of the MCA price for best management in 1997. This new edition provides constructive guidelines to readers to open their minds to the challenges of creating value. It extends and updates the reasons for the choice of the individual offering as the strategy unit and intensifies and extends the challenges to standard approaches and conventional thinking. Updates to all the material from the first edition are included and new examples have been added throughout.

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About the Author

Shiv S. Mathur, Alfred Kenypson

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Other Popular Editions of the Same Title

9780750653633: Creating Value: Successful Business Strategies, Second Edition

Featured Edition

ISBN 10:  0750653639 ISBN 13:  9780750653633
Publisher: Routledge, 2001
Softcover