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Synopsis
Advalue is organised into four sections, according to where the advertising effect is to be seen: Company value effects Business performance effects Customer effects Brand effectsIn addition, there is a brief introductory section and each chapter is prefaced by a short executive summary describing 'the argument in brief'.The individual authors are leading experts in their fields drawn from the advertising industry, the client community and the academic world. The book is aimed both at an advertising audience and at a general business audience - spanning from Finance to Marketing - who need to tie advertising spend to tangible outcomes.
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About the Author
Leslie Butterfield
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AdValue
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Hardcover. Condition: New. Brand new book, sourced directly from publisher. Dispatch time is 7-8 days from our warehouse. Book will be sent in robust, secure packaging to ensure it reaches you securely. Seller Inventory # 6666-TNFPD-9781138441101
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Gebunden. Condition: New. Advalue is organised into four sections, according to where the advertising effect is to be seen: Company value effects Business performance effects Customer effects Brand effectsIn addition, there is a brief introductory section and each chapter is preface. Seller Inventory # 595402853
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AdValue
Published by
Taylor & Francis Ltd Jun 2017, 2017
ISBN 10: 1138441104
ISBN 13: 9781138441101
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Seller: AHA-BUCH GmbH, Einbeck, Germany
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Buch. Condition: Neu. Neuware. Seller Inventory # 9781138441101