Absolute Essentials of Strategic Management (Absolute Essentials of Business and Economics) - Hardcover

Book 2 of 15: Absolute Essentials of Business and Economics

Witcher, Barry

 
9781138365377: Absolute Essentials of Strategic Management (Absolute Essentials of Business and Economics)
Hardcover
ISBN 10: 1138365378 ISBN 13: 9781138365377
Publisher: Routledge, 2019

Synopsis

Strategy is a foundational aspect of management education, whilst strategic thinking is an essential business skill. This shortform textbook provides the absolute essentials of the field, focusing on how strategy works as a managed process.

The author, an experienced management educator, provides a clear and concise structure that enables readers to understand and excel in the core strategic skills that are essential to contemporary business globally.

This concise and coherent text is a unique alternative to bloated strategic management textbooks and will be welcomed by students and reflective practitioners around the world.

"synopsis" may belong to another edition of this title.

About the Author

Barry J. Witcher is Emeritus Reader of Strategic Management at the Norwich Business School, University of East Anglia. He has taught at Strathclyde University and Durham University and published in many of the world’s leading management journals.

"About this title" may belong to another edition of this title.

Publisher
Routledge
Publication date
2019
Language
English
ISBN 10 
1138365378
ISBN 13 
9781138365377
Binding
Hardcover
Edition number
1
Number of pages
118

Other Popular Editions of the Same Title

9781032177458: Absolute Essentials of Strategic Management (Absolute Essentials of Business and Economics)

Featured Edition

ISBN 10:  1032177454 ISBN 13:  9781032177458
Publisher: Routledge, 2021
Softcover