Ethics in Advertising: Making the case for doing the right thing - Hardcover

Snyder, Wally

Hardcover

ISBN 10: 1138188980 ISBN 13: 9781138188983

Publisher: Routledge, 2016

Synopsis

This book provides students and practitioners with a comprehensive overview of the rules and principles associated with ethical advertising practices. With extensive research, and a variety of case studies, and expert opinions, it discusses why advertising ethics is important both to the consumer and the professional.

The author presents the rules of ethical conduct recommended by the Institute for Advertising Ethics and demonstrates how these are applied in practice, examining why ethics is important; what the ethical dilemmas the industry faces are; and how to motivate better practices among professionals. The book uses real life stories of "native advertising," marketing to children, and diversity in advertising to show how professionals can be inspired to "do the right thing" for consumers and their companies. Readers will learn how they can solve ethical dilemmas to their personal satisfaction in the competitive work environment.

This balanced perspective to the ethical issues that arise in the advertising industry is sure to resonate with students of advertising and marketing.

About this title

About the Author

Wally Snyder serves as Distinguished Visiting Professor at the University of Missouri, Professor and Senior Advisor for Advertising Ethics at Michigan State University, and Chair of the National Advertising Review Board, USA.

Edition details

• Publisher: Routledge
• Publication date: 2016
• Language: English
• ISBN 10: 1138188980
• ISBN 13: 9781138188983
• Binding: Hardcover
• Edition number: 1
• Number of pages: 102