From Knowledge to Intelligence: Creating Competitive Advantage in the Next Economy - Hardcover

Erickson, G. Scott; Rothberg, Helen

Hardcover

ISBN 10: 1138165824 ISBN 13: 9781138165823

Publisher: Routledge, 2017

Synopsis

In the New Economy, intelligence will be essential for firms to gain competitive advantage―not just information or knowledge. Competitive intelligence, or the strategic gathering of knowledge about competitors, climate, trends, new products, has a long and successful history of generating competitive advantage. In this book, Rothberg and Erickson demonstrate how corporations can combine their competitive intelligence gathering with their internal knowledge management gathering into one dynamic system. Using real-world cases from the corporate world, the authors show how the strategic use of this combined system generates measurable competitive advantage. Topics covered include how be develop your strategy for sharing and gathering knowledge across the value chain, sustainable product development and innovation, manufacturing improvement, CRM and marketing, and developing a corporate-wide global knowledge strategy.

About this title

About the Author

Helen N. Rothberg

Edition details

• Publisher: Routledge
• Publication date: 2017
• Language: English
• ISBN 10: 1138165824
• ISBN 13: 9781138165823
• Binding: Hardcover
• Edition number: 1
• Number of pages: 400