Destination Brands: Managing Place Reputation - Hardcover

Morgan, Nigel; Pritchard, Annette; Pride, Roger

 
9781138133655: Destination Brands: Managing Place Reputation
Hardcover
ISBN 10: 1138133655 ISBN 13: 9781138133655
Publisher: Routledge, 2015

Synopsis

This textbook shows how cities, regions and countries adopt branding strategies similar to those of leading household brand names in an effort to differentiate themselves and emotionally connect with potential tourists.

It asks whether tourist destinations get the reputations they deserve and uses topical case studies to discuss brand concepts and challenges. It tackles how place perceptions are formed, how cities, regions and countries can enhance their reputations as creative, competitive destinations, and the link between competitive identity and strategic tourism policy making.

"synopsis" may belong to another edition of this title.

About the Author

Nigel Morgan, Annette Pritchard, Roger Pride

"About this title" may belong to another edition of this title.

Publisher
Routledge
Publication date
2015
Language
English
ISBN 10 
1138133655
ISBN 13 
9781138133655
Binding
Hardcover
Edition number
3
Number of pages
392