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From Brand Vision to Brand Evaluation: The Strategic Process of Growing and Strengthening Brands - Hardcover
Synopsis
Seeing the world's biggest brands gain ground over the world's markets, you can't deny that the 25,000 students in the UK studying marketing will never understand their subject without knowing how branding works.
This is THE key scholarly text in this crucial topic, an already hugely respected title and big seller in the field. It follows on from the introductory textbook Creating Powerful Brands, and comes highly illustrated with real examples of influential marketing campaigns. This is the book that will take students to the next level with the skills to develop and implement their own branding strategy.
"synopsis" may belong to another edition of this title.
About the Author
Leslie de Chernatony is Professor of Brand Marketing at the University of Lugano, Switzerland; Honorary Professor of Brand Marketing at Aston University, UK and Managing Partner at Brands Box Marketing and Research Consultancy.
"About this title" may belong to another edition of this title.
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From Brand Vision to Brand Evaluation
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Gebunden. Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Seeing the world s biggest brands gain ground over the world s markets, you can t deny that the 25,000 students in the UK studying marketing will never understand their subject without knowing how branding works. This is THE key scholarly text in . Seller Inventory # 595376386
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From Brand Vision to Brand Evaluation: The Strategic Process of Growing and Strengthening Brands
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