Categorical Statistics for Communication Research - Softcover

Denham, Bryan E.

Softcover

ISBN 10: 1118927095 ISBN 13: 9781118927090

Publisher: Wiley-Blackwell, 2016

Synopsis

Categorical Statistics for CommunicationResearch presents scholars with a discipline-specific guide to categorical data analysis. The text blends necessary background information and formulas for statistical procedures with data analyses illustrating techniques such as log- linear modeling and logistic regression analysis.

• Provides techniques for analyzing categorical data from a communication studies perspective
• Provides an accessible presentation of techniques for analyzing categorical data for communication scholars and other social scientists working at the advanced undergraduate and graduate teaching levels
• Illustrated with examples from different types of communication research such as health, political and sports communication and entertainment
• Includes exercises at the end of each chapter and a companion website containing exercise answers and chapter-by-chapter PowerPoint slides

About this title

About the Author

Bryan E. Denham is Professor of Communication at Clemson University. An expert on logistic regression and log-linear modeling, he has published articles on teaching empirical research methods and applying categorical statistics to social data in outlets such as the Journal of Communication, Journalism & Mass Communication Quarterly, Journalism & Mass Communication Educator, and the Journal of Risk Research.  He has taught empirical methods at both the graduate and undergraduate levels and has frequently served as a resource for both faculty and students in the use of categorical statistics from areas such as health, political, and science communication.  

Edition details

• Publisher: Wiley-Blackwell
• Publication date: 2016
• Language: English
• ISBN 10: 1118927095
• ISBN 13: 9781118927090
• Binding: Paperback
• Edition number: 1
• Number of pages: 296