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Synopsis
Prepare your students for management success with this engaging survey of modern management practice. UNDERSTANDING MANAGEMENT, 8E seamlessly integrates classic management principles with today's latest management ideas to create a responsive market leading text that captivates your students. Acclaimed authors Richard Daft and Dorothy Marcic cover management and entrepreneurial issues within small- to mid-size companies where most students will begin their careers, as well as within larger global enterprises. Many examples focus on the constantly-evolving entertainment industry. Students gain valuable insights into real, contemporary business as they examine today's best management practices. This edition helps students establish and build upon practical skills they can readily apply to future or current careers. Engaging examples and numerous skill-building and application exercises in every chapter help students deepen their understanding and refine their management abilities. With a streamlined format, this edition takes a close look at how change demands innovation and how innovation requires forward-thinking, flexible leaders and organizations. The book's complete ancillary package provides flexibility and solid support for your course as you use UNDERSTANDING MANAGEMENT, 8E to prepare today's students to seize business opportunities and lead change. Be sure to also investigate the menu of high impact digital options available with this edition, including Aplia and CengageNOW.
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"Students like the presentation format of the text." "Excellent activities / Good case analyses / Group activities are very useful / Well written text." "[I] like the abbreviated text, substantive cases, and test bank." -[I] like the abbreviated text, substantive cases, and test bank.- -Students like the presentation format of the text.- -Excellent activities / Good case analyses / Group activities are very useful / Well written text.-
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- PublisherCENGAGE Learning Custom Publishing
- Publication date2012
- ISBN 10 1111580243
- ISBN 13 9781111580247
- BindingPaperback
- LanguageEnglish
- Number of pages720
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Understanding Management
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South-Western College Pub (edition 8), 2012
ISBN 10: 1111580243
ISBN 13: 9781111580247
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Understanding Management
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