Understanding Management - Softcover

Daft, Richard L.; Marcic, Dorothy

Softcover

ISBN 10: 1111580243 ISBN 13: 9781111580247

Publisher: CENGAGE Learning Custom Publishing, 2012

Synopsis

Prepare students for management success with this engaging survey of modern management practice. UNDERSTANDING MANAGEMENT, 8E seamlessly integrates classic management principles with today's latest management ideas to create a responsive market leading text that captivates today's readers. Acclaimed authors Richard Daft and Dorothy Marcic cover management and entrepreneurial issues within small- to mid-size companies where most students will begin their careers, as well as within larger global enterprises. Many examples focus on the constantly-evolving entertainment industry. Students gain valuable insights into real contemporary business as they examine today's best management practices. This edition helps students establish and build upon practical skills with engaging examples and numerous skill-building and application exercises in every chapter. Using a streamlined format, this edition takes a close look at how change demands innovation and how innovation requires forward-thinking, flexible leaders and organizations. With the book's complete ancillary package, UNDERSTANDING MANAGEMENT, 8E provides everything needed to prepare future managers to seize business opportunities and lead change. Be sure to also investigate the menu of high impact digital options available with this edition, including Aplia and CengageNOW.

About this title

Review:

"Students like the presentation format of the text." "Excellent activities / Good case analyses / Group activities are very useful / Well written text." "[I] like the abbreviated text, substantive cases, and test bank." -[I] like the abbreviated text, substantive cases, and test bank.- -Students like the presentation format of the text.- -Excellent activities / Good case analyses / Group activities are very useful / Well written text.-

About this edition

• Publisher: CENGAGE Learning Custom Publishing
• Publication date: 2012
• ISBN 10: 1111580243
• ISBN 13: 9781111580247
• Binding: Paperback
• Number of pages: 720